Tech, Logistics & Transportation
Rebranding Web Design, Interaction & Animation Design, Custom Webflow Development, Customer Journey Improvement
8 Weeks
Figma, Hubspot, Webflow
The primary objective was to introduce a new, unique branding & website that resonates with a younger, tech-savvy audience, differentiating from the conventional corporate aesthetics among competitors. Setting itself up as a trustworthy partner rather than just a supplier meant that our designers had to create a visual style that matched their modern tone of voice and brand identity. We also had to optimize several processes in the back-end of the website to bring down operating costs.
We examined the previous website to identify pain points. It was evident that crucial information about shipping routes and options was unclear, and the text-heavy shipping process section did not engage users effectively.
Cargomate’s website transformation was a strategic overhaul that placed user experience at the forefront. Today, Cargomate’s website communicates the power of understanding your audience and delivering what they seek—simplicity, reliability, and a touch of modernity.
Within the competitive landscape of the US, Qorums needed a new Go-To-Market website to launch ASAP.
As Pencil entered their next growth phase, their primary goal was to increase global reach.